Eggnogg was founded by designer Kate Edmunds in 2009 when her children were 5 and 7. Kate worked as a TV graphic designer for ten years before swapping to illustration after her two children were born. She was illustrating children’s books and greetings cards when, during a trip to Italy she hit on the idea of colouring-in products. The first colouring-in designs were table-cloths, the success of these led to postcards, bunting, then bags, cushions and dressing up. Now, Eggnogg produces more than 60 products and sells across Europe, US, Canada, Australia, New Zealand and Dubai. Eggnogg is stocked in Waterstones, Fenwick, Liberty, National Trust, Kew Gardens and many more independent outlets nationwide.